Articles & Insights
Where leaders come to think
The thinking behind great product decisions, strong teams, and standout careers.
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When AI Can Build Anything: The 10 Moats That Still Matter
If AI agents can clone your software overnight, the old barriers are gone. Here's what remains.
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The Google PM Interview Isn't Pass/Fail: The 5 Performance Levels for Product Design, Analytical Thinking, and Technical Depth
Google PM interviews aren't pass/fail. There are five distinct performance levels across three competencies: Product Design, Analytical Thinking, and Technical …
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Customer Journey Map: The 5Es Framework
A customer journey map reveals the step-by-step process of a customer's experience. It helps designers, product managers, and engineers to understand how custom…
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The Ratio Has Flipped: How AI Should Change How You Structure Product Teams
AI doesn't make everyone faster. It eliminates entire layers of execution work — and that demands a different org.
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You Made My Day: Decode and Conquer in the Wild
I'm always thrilled to see Decode and Conquer readers sharing photos of the book in the wild. Nothing makes my day quite like seeing it out in the world with yo…
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Front-End System Design: Understanding SSR, SSG, ISR, CSR with Examples
In modern web development, selecting the appropriate rendering technique is essential for enhancing both performance and the user experience.
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Marketing Interview Cheat Sheet: The 10 Frameworks You Need to Know Before Your Next Big Interview
I'm excited to announce a brand new marketing interview cheat sheet, based on my marketing interview prep book, Rise Above the Noise.
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31+ Killer Salary Negotiation Email Templates
This guest post from Christine Ko, my co-author for our new salary negotiation book.
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Decode and Conquer: The PM Interview Book MBA Students Recommend
Got an email recently that made my day.
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The Lewis C. Lin Question Bank Hits 3,300 Real PM Interview Questions
The largest free collection of product management interview questions just got bigger.
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The Hidden Cost of AI Speed
Siddhant Khare, who builds AI agent infrastructure at scale, wrote something that stopped me cold:
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The Margin Migration: Why Software Profits Don't Disappear—They Move
Software margins will compress. The question is where the money goes when they do.