Articles & Insights
Where leaders come to think
The thinking behind great product decisions, strong teams, and standout careers.
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TROPIC: A Powerful Framework for Diagnosing Changes in Product Metrics
I've seen countless frameworks come and go. But there's one that I keep coming back to time and time again: the TROPIC framework. It's a game-changer for produc…
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See the Real Software Market—Not the One Vendors Want You to See
Ramp Rate cuts through vendor marketing noise with hard data from 3 million real procurement transactions.
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What Are Data Exfiltration Attacks on AI? A Plain English Guide
If you're using AI assistants to help with your emails, documents, or tasks, you need to know about data exfiltration attacks through prompt injection.
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How Decode and Conquer and Mock Interview Practice Landed a Dream Job in 60 Days
Aman Goyal, a 26-year-old AI product manager, was laid off in September with a 90-day visa deadline. Find a new job or leave the US.
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15 Meta PM Interview Questions Every Candidate Must Prepare For (2026)
Have an upcoming Meta PM interview? I'm Lewis Lin, author of Decode and Conquer, and I've analyzed thousands of interview questions to identify the 15 that come…
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VITAL in the Wild: How Decode and Conquer’s Metrics Framework Holds Up in Real Product Work
Spotted in the wild - a thoughtful breakdown of my VITAL framework (featured in Decode and Conquer 5th edition) by product manager Ankita Sayal.
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A Carnegie Mellon MBA’s Note on Decode and Conquer’s Lasting Impact
Moments like this remind me why I wrote Decode and Conquer.
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Cracking Amazon Product Interviews with Frameworks, Not Folklore
Editor's Note: Today's guest post comes from Ketaki Vaidya, a Senior Technical Product Manager at Amazon specializing in technical product leadership. After an …
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DoorDash PM Interview Guide: High-Velocity Operators
I've coached PMs through DoorDash interviews, and here's what catches people off guard: DoorDash doesn't want strategists who think for six months before moving…
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Google PM Interview Guide: Product Design, Strategy, and Analytical
I've prepared thousands of candidates for Google PM interviews, and here's the pattern that separates offers from rejections: Google isn't testing whether you k…
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Meta PM Interview Guide: Product Sense, Analytical Thinking, and Leadership
I've coached thousands of PMs through Meta interviews, and here's what separates candidates who get strong hires from those who don't: Meta isn't testing whethe…
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What Meta, Google, and DoorDash Look for in Product Managers
I've spent years studying PMs at Meta, Google, and DoorDash, and here's the pattern everyone misses: these companies aren't just hiring different people—they're…