Spotted in the wild - a thoughtful breakdown of my VITAL framework (featured in Decode and Conquer 5th edition) by product manager Ankita Sayal.
She zeroes in on the ‘Legitimate’ criterion: ‘If this metric improves, are we actually winning?’ Her examples nail it - retention windows and sustained engagement pass the test, while feature clicks and notification-gamed opens fail.
This is exactly how strong product thinkers separate signal from noise.
Want to learn the full framework? Check out Decode and Conquer 5th edition.
