Tag: marketing

All the articles with the tag "marketing".

• [Lewis C. Lin Marketing Workshop] How an Attendee Landed a Coveted Offer at Mattel

  9 Apr, 2024

  I absolutely love marketing, and Mattel is one of the best consumer brands out there.

• How to Use Features and Benefits to Sell Anything: Lessons from Robert Bly and a Yellow Pencil

  9 Jan, 2024

  I've been reading Robert Bly's book, "The Copywriter's Handbook," where he effectively emphasizes the significance of documenting a product's features and benef…

• [Lewis C. Lin books] Talented marketing director recommends The Marketing Interview book

  13 Nov, 2023

  I’m honored to have Kayla, a talented marketing director at a Dow Jones company, recommend my book to marketing students from Southern Methodist University.

• How Lewis C. Lin's Marketing Interview Book Inspires Readers

  16 Mar, 2023

  When I receive messages from fans of my marketing interview book, it's a reminder of why I do what I do.

• A Famous USP Example: How the Mad Men Scene From Advertising’s Golden Era Continues to Inspire

  5 Feb, 2023

  In the world of advertising, the Mad Men series has left a lasting impression. The show's portrayal of the industry in the 1960s may seem dated, but its marketi…

• The Ultimate Guide to Nailing Your Next Marketing Interview: How One Reader Landed Two Dream Job Offers with The Marketing Interview book

  2 Feb, 2023

  A radiant success story shines from one of our readers! With the help of The Marketing Interview, they landed not one, but two dream job offers - one in tech an…

• Bad Product Names: How They Happen

  12 Jun, 2018

  There are several reasons for the poor product names.

• Case Interview Questions for Tech Companies: Announcing a New Release from Lewis C. Lin

  13 Oct, 2016

  It's an honor to be considered in the same breath as Martin Yate's legendary job hunting book Knock 'em Dead 2017.