Tag: marketing

All the articles with the tag "marketing".

• [Lewis C. Lin Marketing Workshop] How an Attendee Landed a Coveted Offer at Mattel

  9 Apr, 2024

  I absolutely love marketing, and Mattel is one of the best consumer brands out there.

• How to Use Features and Benefits to Sell Anything: Lessons from Robert Bly and a Yellow Pencil

  10 Jan, 2024

  I've been reading Robert Bly's book, "The Copywriter's Handbook," where he effectively emphasizes the significance of documenting a product's features and benef…

• [Lewis C. Lin books] Talented marketing director recommends The Marketing Interview book

  14 Nov, 2023

  I’m honored to have Kayla, a talented marketing director at a Dow Jones company, recommend my book to marketing students from Southern Methodist University.

• How Lewis C. Lin's Marketing Interview Book Inspires Readers

  17 Mar, 2023

  When I receive messages from fans of my marketing interview book, it's a reminder of why I do what I do.