Tag: marketing
All the articles with the tag "marketing".
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[Lewis C. Lin Marketing Workshop] How an Attendee Landed a Coveted Offer at Mattel
I absolutely love marketing, and Mattel is one of the best consumer brands out there.
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How to Use Features and Benefits to Sell Anything: Lessons from Robert Bly and a Yellow Pencil
I've been reading Robert Bly's book, "The Copywriter's Handbook," where he effectively emphasizes the significance of documenting a product's features and benef…
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[Lewis C. Lin books] Talented marketing director recommends The Marketing Interview book
I’m honored to have Kayla, a talented marketing director at a Dow Jones company, recommend my book to marketing students from Southern Methodist University.
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How Lewis C. Lin's Marketing Interview Book Inspires Readers
When I receive messages from fans of my marketing interview book, it's a reminder of why I do what I do.