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Product Design Interview Question 7: When designing a product, what should you understand first: the goals/metrics or the users/personas needs?

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When designing a product, what should you understand first: the goals/metrics or the users/personas needs? 

Submit your answers in the comments and receive feedback.

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Product Design Interview Question 8: Design a baby high chair.
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Product Design Interview Question 6: Name a product that has a web and mobile version. How do they take unique advantage of the platform they’re on?