I’m a big fan of frameworks.
To me, they’re nothing more than a checklist to ensure that you’ve approached a task in a complete and satisfying way.
For product managers, here are the most critical frameworks when approaching:
- Innovation
- Prioritization
- Metrics Definition
- Getting Things Done (Execution)
- Understanding
- Customer Empathy
- System Design

Innovation: ⭕ CIRCLES
This seven-step framework will help you approach any innovation problem including:
- Consumer and Enterprise
- Software and Hardware
Prioritization: 🍚 RICE
A four-step framework to prioritize any feature or product backlog.
Product Metrics: 🏴☠️ AARRR or AARM
A framework to help brainstorm product metrics.
Execution: 🗑️ TRAF
TRAF stands for Toss, Refer, Act, File — which is a handy framework to get things done quickly.
Understanding:❓ 5Ws and H
A framework of 6 key questions to keep in mind to either understand others or be understood.
Customer Journey: 🗺️ 5Es
A five-step framework to quickly generate customer journey maps.

System Design: 🗺️ PEDALS
A six-step framework to systematically create scalable technical systems.