CIRCLES™ Framework: When To Incorporate Metrics

Earlier today, a reader asked:

My answer: I’d specify it at the “C”IRCLES part.

I’ve included an example below.

Conquer those interviews,

Lewis C. Lin

CANDIDATE: When improving Facebook for teenagers, I’d like to focus on improving engagement.For engagement metrics, I can think of three:

1. DAU
2. Time spent on site
3. # Posts Per Day

I’d like to use option __ as my north star metric, and here’s why…