Articles & Insights
Where leaders come to think
The thinking behind great product decisions, strong teams, and standout careers.
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Lewis C. Lin Spreadsheets
One of the most common questions I get is, "Where I can find your interview preparation spreadsheets?"
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The Marketing Interview by Lewis C. Lin: eBook, Kindle or PDF Available?

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Bad Product Names: How They Happen
There are several reasons for the poor product names.
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[Watermelon Edition 🍉] Lewis C. Lin's New Book: The Marketing Interview
I'm excited to announce a new book, The Marketing Interview. It's the brand new, retitled second edition of Rise Above the Noise, the world's #1 marketing inter…
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Robert Kaplan: 7 Questions Leaders Should Ask Themselves Periodically
Last night, I came across Robert Kaplan's seven questions that senior leaders should ask themselves periodically. I thought it was too good not to share, so I'v…
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Identifying Proactive People in Interviews: How I Do It
Here's how I evaluate initiative in an interview:
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Case Interview Math Question 14: Email Sent Every Day
Estimate the number of daily emails sent in the US.
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Case Interview Math Question 13: Estimate the market size for your newly proposed Chromecast feature.
Estimate the market size for your newly proposed Chromecast feature.
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Case Interview Math Question 12: Estimate storage for Google Maps.
Estimate storage for Google Maps.
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Unintended Consequences of Speaking
I was flipping through HBR's On Communication book last night, and I found this great summary on the unintended consequences (from the listener end) when:
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Product Design Interview Question 13: You are going to make a Wi-Fi connected speaker with voice capabilities. How do you make that?
You are going to make a Wi-Fi connected speaker with voice capabilities. How do you make that?
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Kudos for The Product Manager Interview by Lewis C. Lin
I'm happy to announce more kudos for my latest book, The Product Manager Interview.